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Free engagement rate calculators
Instagram and TikTok measure engagement differently, so each gets its own calculator. Pick your platform — both read your numbers from the official APIs.
Instagram engagement rate calculator
Follower-based median rate from your recent posts — likes and comments over followers, benchmarked against your tier.
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TikTok engagement rate calculator
View-based rate from your recent videos — likes, comments, and shares over views, compared with the cross-creator average.
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