Instagram engagement rate calculator

We take your recent posts, find the median likes and the median comments per post, add them, divide by your follower count, and multiply by 100. It's the same follower-based formula your published KitVerify media kit shows, computed from posts read through the official Instagram API — so the calculator and the kit can never disagree.

Because a single viral post can be many times your typical numbers, and an average lets that one outlier inflate your whole rate. The median — the middle post once your posts are sorted — reflects what a brand can realistically expect from a normal post. That's the number brands care about, so it's the one we headline.

Since December 2024, Instagram's APIs only return data for accounts that explicitly authorize an app — there is no compliant way to look up an arbitrary public handle, and tools that still offer anonymous username lookup rely on scraping or stale third-party databases. Connecting is read-only: we read your profile stats and recent post metrics through the official Instagram API, your result is stamped "Synced from Instagram", and if you're not signed in the numbers are computed once and discarded — nothing is stored.

It depends on your follower tier — smaller audiences engage at much higher rates. A nano account (1K–10K followers) averages around 6.23%, while a mega account (1M+) averages around 1.21%. So compare against your own tier, not a single global number: the calculator benchmarks your rate against the tier your follower count puts you in.