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Brand deal terms template
Tap the clauses you want, edit the wording, then copy them into your reply to a brand.
Tap a clause to add it
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Payment terms
Net 90 means paid in three months. A deposit, a due date and a late fee make the wait a cost to the brand, not to the creator.
“50% deposit on signing, invoiced with the contract. The balance is due within 30 days of the content going live (net 30). Late payments add a 2% fee for each month they are overdue. Bank and transfer fees are paid by the brand.”
Templates to start from, not legal advice. Edit every line to fit the deal.
FAQ
What each clause is for
- Payment terms
- Net 90 means paid in three months. A deposit, a due date and a late fee make the wait a cost to the brand, not to the creator.
- Kill fee & cancellation
- A cancelled deal still cost the creator time. The ladder pays for the work done so far, and the deposit is the floor.
- Revisions
- Without a cap, round six is still unpaid. Two rounds, then a quote.
- Ownership & licence
- A licence ends; an assignment (or “work for hire”) hands the content over for good. Ask for a window, not “in perpetuity”.
- Whitelisting & Spark Ads
- The Spark code’s expiry is a setting. Write the same window into the terms so the contract and the setting agree.
- Category exclusivity
- Counting from signing can add weeks. Start on posting, name the category, and price the window.
- Content approval
- A silent brand can stall a launch. A response window keeps the posting date.
- Disclosure
- Regulators can fine the creator and the brand, per post. One line says the label is not negotiable.
- Morality clause
- “Reputation” is not a trigger anyone can check. Named triggers, both ways, and delivered work still gets paid.
- A real brand pays the creator
- Fake “brand deals” ask for money or logins. One public line makes the scam easy to spot.
- Product shipping
- Late product moves the posting date. A ship-by date keeps the schedule.
What should influencer contract terms include?
Most brand deals come down to the same few lines: when the creator is paid, what happens if the deal is cancelled, how long the brand can use the content, what exclusivity covers and when it starts, and how many revisions are included. Writing them down before the brand sends its own template means the conversation starts from your terms.
Is this legal advice?
No. These are plain-language templates to start a conversation with a brand. For a contract with a large fee or a long licence, ask a lawyer where you live to read it.
What is the difference between a licence and an assignment?
A licence lets the brand use the content for a set window, and then it ends. An assignment, often written as “work for hire”, hands the content over for good. Many creator templates ask for a licence with a named window and quote a longer window or a buyout separately.
When should exclusivity start?
Ask for it to start on the posting date, not the signing date, and to name the competitors or product category it covers. Counting from signing can add weeks to the window.
What is a kill fee?
What the brand pays if it cancels after the work has started. A common ladder is 25% before a draft, 50% after a draft and 100% once the content is approved, with the deposit as the floor.
Can I keep these terms in one place?
“Put these on your terms page” takes these clauses into a KitVerify workspace, where they show on your media kit, on your own terms page and on every roster you appear on. That part needs an account and a paid plan.