Free · no account · shows its working
Influencer rate calculator
Enter your followers and, if you know it, your engagement rate. You get a band per deliverable, the arithmetic behind it, and a rate card you can put in front of a brand.
What this is based on
A published rule of thumb — roughly $10 per 1,000 followers for an in-feed post — moved by the deliverable, your own engagement, and what the brand is buying beyond the post. It is not market data: KitVerify does not know what brands actually paid, and no calculator that does not hold deal data does either. Treat the band as an opening position you can defend, not a price list.
On the platform you are quoting for. Leave UGC out of this — it does not use your follower count.
Optional. If you know it, the band moves with it — capped at 0.75x–1.5x, because brands do not pay double for double engagement. Work out my engagement rate
Your rate bands
Enter a follower count to see your bands. UGC rates show straight away — they do not depend on it.
Why UGC is not priced per follower
A brand buying a UGC video is buying an asset to run on its own channels. Your audience is not part of the deal, so your follower count has no business in the price. Most calculators scale it anyway, which underprices small creators and overprices large ones. This one prices UGC per asset.
- UGC video (not posted by you)You shoot it, the brand runs it. Your audience is not part of the deal.$225–$375per asset
- UGC photo set (not posted by you)A set of brand-usable stills. Priced by shoot, not by audience.$125–$225per asset
Computed from the inputs above. Nothing here is a platform number, so nothing here carries a Synced label.
How this is calculated
rate = (followers ÷ 1,000) × the deliverable's rate per 1,000 × your engagement factor × (1 + extras)
UGC rate = a per-asset fee × (1 + extras). No follower term — the brand is buying the asset, not your audience.
Free, no account: paste your handle and your numbers and rates land in one shareable page.
How this stays honest
- The arithmetic is shown in full — no black box.
- A band, not a number: rates are negotiated.
- UGC is priced per asset, not per follower.
- A computed rate is never labelled Synced. Only platform-pulled numbers are.
FAQ
How much should I charge as an influencer?
The common starting point is about $10 per 1,000 followers for an in-feed Instagram post, so a creator with 25,000 followers opens around $250. Move it up for video, for strong engagement, and for anything the brand keeps or restricts — usage rights, whitelisting, exclusivity are all separate line items, not goodwill. Move it down if your engagement sits well under your tier average. Treat the result as an opening position: it is a rule of thumb, not a market price, and the only number that matters is what a brand agrees to.
What are typical UGC rates?
UGC — content you shoot for a brand to run on its own channels — is usually priced per asset rather than per follower, commonly in the low hundreds for a single video and less for a photo set. Your follower count should not drive it, because the brand is not buying your audience. What does drive it is production effort, how many variations or hooks you deliver, and how long and how widely the brand can use the footage.
What is an influencer rate card?
A rate card is a one-page list of what you charge per deliverable — Reel, post, Story set, UGC video — with your usage and exclusivity terms stated alongside. Its job is to stop the "what are your rates?" email round trip and to make you look like someone who has done this before. It works best attached to the numbers that justify it, which is why a rate card usually lives inside a media kit rather than as a file of its own.
Should I put my rates on my media kit?
Usually yes, as starting rates rather than fixed prices. Rates on the kit filter out briefs that were never going to reach your number, which saves the calls that go nowhere. The common worry is losing negotiating room, and the fix is wording rather than secrecy: publish a starting rate per deliverable and price usage, exclusivity and volume on top of it.
Does engagement rate change what I can charge?
It changes what you can defend. Two creators with 50,000 followers are not worth the same to a brand if one engages at twice the rate of the other, and engagement is the easiest of your numbers for a brand to check. But the relationship is not proportional — nobody pays double for double engagement — so this calculator caps the adjustment at 0.75x to 1.5x of the base.
Need the engagement rate these bands adjust for? Use the Instagram engagement rate calculator