Resources for talent managers
The KitVerify Guide to Managing Creator Talent
Practical guides for building rosters, managing creator information, keeping media kits current, and getting talent ready for brand opportunities.
Start here
Creator Management Software: What Talent Managers Actually Need
The category explained from the manager's side of the table: what these tools actually manage, how they differ from brand-side influencer platforms, when a spreadsheet is still fine, and how to evaluate the options.
Latest guides
- Agency Operations
How a Talent Agency Moves from Spreadsheets and Airtable to a CRM
A practical migration for a creator roster: what to audit before you move anything, how to map your columns onto one record per creator, what to leave behind, and what "CRM" does and does not mean for a talent agency.
14 min read
- Agency Operations
Talent Agency Software Where Each Manager Runs Their Own Roster
How to evaluate a tool when several managers each represent their own creators: per-manager views, one agency-wide record, permissions, and what happens when a manager leaves. Plus an honest account of what KitVerify supports today.
10 min read
- Media Kits
Media Kit Examples: What the Good Ones Actually Have in Common
Most media kit examples you find are design templates. This one is about structure: which sections earn their place, what a brand reads first, and how the right shape changes as your audience grows.
10 min read
- Media Kits
How to Make a Media Kit (Without It Being Out of Date by Friday)
A working order of operations: gather the numbers a platform will give you, write the three things it will not, then decide between a file and a link — a choice that determines how long the thing stays true.
8 min read
- Media Kits
The Instagram Media Kit: Which Numbers, and Where They Live
Instagram gives you more metrics than belong on a kit. Which ones a brand actually reads, where to find each in the app, and the two that look impressive while telling a partnerships manager nothing.
8 min read
- Media Kits
The TikTok Media Kit: Why Follower Maths Breaks on This Platform
Most TikTok media kit advice is Instagram advice with the logo swapped. The For You page makes follower count a poor denominator — here is what to measure instead, and where each number lives.
7 min read
- Media Kits
Influencer Media Kit Template: The Shape, Written Out in Full
Every section of a working media kit, with the exact prompts to fill each one — copyable into any tool you like. And an argument about why the template was never the hard part.
8 min read
- Agency Operations
What Is a Talent Manager CRM? A Practical Guide for Creator Agencies
A sales CRM tracks companies, contacts and deals. A talent manager tracks creators, audiences, rates, terms and media kits. This guide explains the difference, what a creator agency CRM should contain, and how to choose one.
10 min read
- Rosters
How to Manage an Influencer Roster Without a Mess of Spreadsheets
What a roster actually has to hold per creator, a sample structure you can copy, an honest comparison of spreadsheet, Drive/Notion and purpose-built workflows, and a progressive migration path.
12 min read
- Rosters
How to Create a Creator Roster That You Can Send to Brands
What belongs on a brand-facing roster and what stays on each creator's page, how many creators to send, when to show rates, which format to use, and a card template and roster structure you can copy.
13 min read
- Media Kits
How Talent Managers Can Manage Media Kits for Multiple Creators
The operational problem behind stale media kits is copies, not effort. This guide shows the fragmented architecture most managers run, the single-source alternative, and a routine for keeping every kit current.
11 min read
- Agency Operations
Spreadsheets vs Talent Management Software: When Should a Creator Manager Switch?
Sheets is the right tool for many managers, and the wrong one for some. This is an honest account of where the line is, what the switch actually buys you, and a checklist for migrating without a big-bang weekend.
11 min read
Browse by topic
Talent Management
Evaluating the category, the tools, and what a talent manager actually needs from software.
Rosters
Building, maintaining and sharing a creator roster — internally and with brands.
Media Kits
Keeping media kits, rates and audience data current across every creator you manage.
- Media Kit Examples: What the Good Ones Actually Have in Common
- How to Make a Media Kit (Without It Being Out of Date by Friday)
- The Instagram Media Kit: Which Numbers, and Where They Live
- The TikTok Media Kit: Why Follower Maths Breaks on This Platform
- Influencer Media Kit Template: The Shape, Written Out in Full
- How Talent Managers Can Manage Media Kits for Multiple Creators
Agency Operations
How small talent teams organize creator information, terms and brand requests day to day.
Keep your roster ready for the next brand request.
KitVerify is a workspace for talent managers to keep creator information, media kits, rates and rosters organized and ready to share with brands.
Who writes this
Dennis Tjahyadi · Founder, KitVerify
KitVerify is being built around the workflows of talent managers and creator agencies. This blog documents what we are learning about how those teams organize, maintain and pitch their talent — from product research, conversations with managers, and observing real workflows, not from having managed talent ourselves.
Solutions
- Talent management software
- Talent management
- Creator management software
- Creator roster management
- A lightweight CRM alternative for creator agencies.
- A CRM-style workspace for the creators you manage.
- Influencer agency software for the creator side.
- Media kit automation for a whole roster.
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