Rates & Metrics
What to charge brands, how to price usage and extras, and how to read engagement numbers.
UGC Creator Rates in 2027: What Talent Managers Should Charge Brands
Published 2026 data puts a typical UGC video near $175–$200, with experienced creators far above that. How to place a creator on that range, price every extra on its own line, and send a quote that adds up.
10 min read
Influencer Rate Card: What Goes on It, With a Filled Example
A rate card lists what you charge per deliverable and what costs extra. Here is a filled one, how each line is priced, and the rule for which prices brands see and which stay private.
11 min read
What Is a Good Engagement Rate on Instagram? Benchmarks by Follower Count (2026)
There is no single good Instagram engagement rate, because it falls as accounts grow. Here are the tier averages, the thresholds for good and excellent, and how to work out your own rate without one viral post skewing it.
10 min read
Other topics: Rosters · Media Kits · Agency Operations