Media Kits

Influencer Media Kit Template: The Shape, Written Out in Full

Every section of a working media kit, with the exact prompts to fill each one — copyable into any tool you like. And an argument about why the template was never the hard part.

By Dennis Tjahyadi · Founder, KitVerifyPublished September 15, 20268 min read

The whole template, at a glance

Influencer media kit

1 · Header — name, handle, one-line positioning
2 · Audience — who watches, in a sentence plus a breakdown
3 · Numbers — per platform, each with its source
4 · Work — three pieces, with results
5 · Rates — starting prices, terms priced separately
6 · Contact — an email, in text

A media kit template is a shape, and the shape is genuinely useful — knowing what goes where saves an afternoon of staring at a blank page. So this article gives you the whole shape, section by section, written out with the prompts to fill each one. Copy it into a document, a design tool, a notes app, whatever you already use.

But it is worth being honest about why downloaded templates tend to disappoint, and it is not the design. A template is a container for numbers, and numbers go out of date. The file that took you an afternoon is accurate for about a month, and the maintenance is a chore with no deadline attached. That problem sits outside the template, which is why the last section here is about it rather than about layout.

The template, section by section

Each section below gives you the fields and the prompt that makes the field easy to fill. Work through them in order — the order matters, because it is the order a brand reads in.

1 · Header

Header

Three lines. A brand should know whether to keep reading.

Name: The name you want on a contract
Primary handle: @yourhandle, and the platform it belongs to
Positioning line: What you make, and who reliably watches it — one sentence

The prompt that makes the positioning line work: finish the sentence "I make ___ for ___", and make both blanks specific enough that a brand could rule you out. "I make content for my community" fails the test. "I make budget home cooking for students and early-career renters" passes it.

2 · Audience

Audience

The most-requested section, and the most often missing.

In a sentence: Who they are beyond the demographics — what they care about
Gender split: e.g. 68% women, 30% men — from your platform's audience tab
Top age brackets: Two is enough: e.g. 25–34 (41%), 18–24 (28%)
Top locations: Two or three countries or cities, with percentages

All of this lives in your platform's own analytics — Instagram Insights → Total audience, or TikTok Analytics → Followers. You need a Creator or Business account to see it. If the section is missing from your app, that is why.

3 · Numbers

Numbers — one block per platform

Never combined across platforms.

Followers: Per platform, on its own line
Engagement rate: With the formula named — over followers, or over views for TikTok
Typical reach or views: Last 30 days, not a lifetime best
Source of each: Pulled from the platform · computed from posts · entered by me

That last row is the one nearly every template omits and the one that does the most work. A brand who can tell which figures came from the platform and which you typed in will trust both more, not less. The reasoning behind that labelling is set out in the methodology, and it is worth adopting whatever tool you build in.

4 · Work

Past work — three entries, no more

Shown as work, not as a logo wall.

What it was: Format and volume: "three-part Reel series plus one in-feed post"
For whom: The brand — or the category, if you are under an NDA
What happened: The numbers you actually have: views, engagement, saves
Link: Direct to the post, so a brand can check it at source

If you have never done a paid partnership, use your three best organic posts on the subject a brand would hire you for. A creator who has visibly nailed the format they are being hired for is a smaller risk than one with unrelated brand experience.

5 · Rates

Rates

Starting prices, with everything else priced on top.

Per deliverable: Reel, in-feed post, Story set, TikTok video — separate lines
Usage rights: What the brand may do with the asset, and for how long
Exclusivity: Whether a category lock-out is included, and its term
Bundles: Optional — a package price for a multi-post campaign

Most templates leave rates blank with a note to "add your prices", which is the section people actually needed help with. The common anchor is around $10 per 1,000 followers for an in-feed post, adjusted for format and engagement — the rate calculator works it through and shows the arithmetic, so the number on your kit is one you can defend.

6 · Contact

Contact

One line. Do not make this clever.

Email: In plain text — not in an image, not behind a button
Manager, if you have one: Name and email, clearly marked
Response time: Optional, but "I reply within two business days" reads well

What a template cannot fix

You now have the entire shape. Here is the part the search result you clicked on will not usually tell you: the shape was never the hard part.

A filled-in template is accurate on the day you fill it in. Your follower count moves daily, your engagement rate moves with every post, your best recent work changes every few months, and your rates change as you grow. Within about a month the document is describing an account that no longer quite exists — and the version circulating in brands' inboxes is whatever you last exported, which is often considerably older than that.

This is why the maintenance question, not the layout question, decides whether a media kit is useful a year in. There are three honest answers and only one of them does not depend on future-you being unusually disciplined:

01Calendar it. A monthly reminder, actually kept. Achievable; rarely achieved.
02Date it. Put "figures compiled September 2026" on the page and let it be an honest snapshot. Better than a silent lie, worse than being current.
03Build it somewhere that re-reads its own numbers. The maintenance question stops existing, because nobody has to remember anything.

Where KitVerify fits

KitVerify is the third option. It is not a template download — there is no file here to grab — it is a generator that takes a handle, pulls your follower count, recent posts and engagement rate through the platform's official API labelled Synced, and lays them into the structure above. You fill in the sections no API can supply: positioning, audience breakdown, past work, rates, contact.

What comes out is both a PDF, for the times somebody insists on an attachment, and a link that keeps re-pulling its own numbers so it does not quietly go stale between pitches. If you would rather build in your own design tool, the six sections above are yours — the structure is the useful part and it is not proprietary.

The media kit generator needs no account. If you are a manager keeping this current across a roster rather than for yourself, that is creator management software, and the multi-creator version of the maintenance problem is covered in managing media kits for multiple creators.

Where can I get a free influencer media kit template?

Design tools like Canva carry plenty of free layouts, and the six-section structure written out above is copyable into any of them at no cost. What almost none of them include is the rates guidance and the source labelling, which are the two parts creators actually get stuck on. If you would rather not lay anything out at all, a generator produces the same structure filled with your real numbers.

What sections should a media kit template have?

Six: a header with your positioning line, an audience breakdown, per-platform numbers with each figure's source indicated, three pieces of past work with results, starting rates per deliverable, and contact details in plain text. The source-labelling row is the one most templates omit, and it is the one that makes a brand trust the rest of the page.

Should I use a Canva media kit template or a generator?

Canva if the visual design matters more to you than maintenance — for instance if your brand identity is part of the pitch. A generator if keeping the numbers current matters more, because it re-reads them rather than relying on you to re-export. Plenty of creators use both: a designed PDF for the rare attachment, and a live link as the thing they actually send.

Is a media kit template enough on its own?

It gets you a document; it does not get you a document that stays true. A template is a container, and the numbers inside it drift within weeks — follower counts daily, engagement rate with every post. Whatever you build in, decide up front how it gets updated, because a beautiful kit with last spring's figures is worse than a plain one that is right today.

What size should a media kit be?

One to two pages if it is a PDF, at A4 or letter, laid out to stay legible on a phone — a good share of first reads happen on one. If it is a link, length matters less than order, but the same discipline applies: it is scanned against a checklist rather than read, so anything that pushes the audience breakdown and the rates down the page is working against you.

KitVerify

The structure, already filled in.

Paste a handle and the six sections above arrive with your real numbers in them — followers, recent posts and engagement labelled Synced. You write the positioning, rates and contact. Out comes a PDF and a link that keeps itself current.

Open the media kit generatoror see build a media kit free and influencer rate calculator

About the author

Dennis Tjahyadi · Founder, KitVerify

KitVerify is being built around the workflows of talent managers and creator agencies. This blog documents what we are learning about how those teams organize, maintain and pitch their talent — from product research, conversations with managers, and observing real workflows, not from having managed talent ourselves.