Author
Dennis Tjahyadi
Founder, KitVerify
KitVerify is being built around the workflows of talent managers and creator agencies. This blog documents what we are learning about how those teams organize, maintain and pitch their talent — from product research, conversations with managers, and observing real workflows, not from having managed talent ourselves.
KitVerify is a workspace for talent managers to keep creator information, media kits, rates and rosters organized and ready to share with brands. You can read more about the product on the talent managers page, or reach us at [email protected].
Articles
- Agency OperationsHow a Talent Agency Moves from Spreadsheets and Airtable to a CRMA practical migration for a creator roster: what to audit before you move anything, how to map your columns onto one record per creator, what to leave behind, and what "CRM" does and does not mean for a talent agency.14 min read ·
- Agency OperationsTalent Agency Software Where Each Manager Runs Their Own RosterHow to evaluate a tool when several managers each represent their own creators: per-manager views, one agency-wide record, permissions, and what happens when a manager leaves. Plus an honest account of what KitVerify supports today.10 min read ·
- Media KitsMedia Kit Examples: What the Good Ones Actually Have in CommonMost media kit examples you find are design templates. This one is about structure: which sections earn their place, what a brand reads first, and how the right shape changes as your audience grows.10 min read ·
- Media KitsHow to Make a Media Kit (Without It Being Out of Date by Friday)A working order of operations: gather the numbers a platform will give you, write the three things it will not, then decide between a file and a link — a choice that determines how long the thing stays true.8 min read ·
- Media KitsThe Instagram Media Kit: Which Numbers, and Where They LiveInstagram gives you more metrics than belong on a kit. Which ones a brand actually reads, where to find each in the app, and the two that look impressive while telling a partnerships manager nothing.8 min read ·
- Media KitsThe TikTok Media Kit: Why Follower Maths Breaks on This PlatformMost TikTok media kit advice is Instagram advice with the logo swapped. The For You page makes follower count a poor denominator — here is what to measure instead, and where each number lives.7 min read ·
- Media KitsInfluencer Media Kit Template: The Shape, Written Out in FullEvery section of a working media kit, with the exact prompts to fill each one — copyable into any tool you like. And an argument about why the template was never the hard part.8 min read ·
- Talent ManagementCreator Management Software: What Talent Managers Actually NeedThe category explained from the manager's side of the table: what these tools actually manage, how they differ from brand-side influencer platforms, when a spreadsheet is still fine, and how to evaluate the options.12 min read ·
- Agency OperationsWhat Is a Talent Manager CRM? A Practical Guide for Creator AgenciesA sales CRM tracks companies, contacts and deals. A talent manager tracks creators, audiences, rates, terms and media kits. This guide explains the difference, what a creator agency CRM should contain, and how to choose one.10 min read ·
- RostersHow to Manage an Influencer Roster Without a Mess of SpreadsheetsWhat a roster actually has to hold per creator, a sample structure you can copy, an honest comparison of spreadsheet, Drive/Notion and purpose-built workflows, and a progressive migration path.12 min read ·
- RostersHow to Create a Creator Roster That You Can Send to BrandsWhat belongs on a brand-facing roster and what stays on each creator's page, how many creators to send, when to show rates, which format to use, and a card template and roster structure you can copy.13 min read ·
- Media KitsHow Talent Managers Can Manage Media Kits for Multiple CreatorsThe operational problem behind stale media kits is copies, not effort. This guide shows the fragmented architecture most managers run, the single-source alternative, and a routine for keeping every kit current.11 min read ·
- Agency OperationsSpreadsheets vs Talent Management Software: When Should a Creator Manager Switch?Sheets is the right tool for many managers, and the wrong one for some. This is an honest account of where the line is, what the switch actually buys you, and a checklist for migrating without a big-bang weekend.11 min read ·